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Communications Director

Designated Administrative Manager Senior II

Recruitment #14-005224-001


Grade 24


Baltimore City

Main Purpose of Job

This management service position, which reports to the Chief of Staff,  is responsible for supervising the Maryland State Department of Education (MSDE) Office of Communications. The Communications director leads communication and outreach efforts that keep internal and external stakeholders informed about State education policies, programs and new initiatives that effect Maryland schools, students, educators and the communities we serve, as well as, advises and assists the Chief of Staff in the creation and implementation of major strategic communications initiatives of the Department.


Directly supervises all office staff within the Communications Team; develops and executes an office budget; directs the Department's internal and external communication activities; oversees the development and implementation of a strategic communications plan for the Department, including employee communications, media relations, online activities, social media, traditional print publications and events to increase public understanding of Department activities; coordinates special projects and assignments from the Chief of Staff and State Superintendent; directs and provides guidance and oversight for the dissemination of public information.


EDUCATION:  Bachelor’s Degree from an accredited college or university.  

EXPERIENCE:  At least two years of management level experience leading a communications office, which provided the applicant with the competencies and expertise described below under Essential Requirements.


Experience in a senior, strategic leadership role in district, state-level or private sector communications, including substantial media relations and social media experience.  Bilingual skills preferred.  This position requires the following competencies:  Excellent relationship building skills; demonstrated track record in leading and managing a strategic communications function; strong knowledge of state and national education policy issues; demonstrated experience in creating and leading public relations campaigns that are aligned and integrated with strong public relations and branding  initiatives; demonstrated experience in utilizing digital media to create robust and compelling content that increases and enhances stakeholder understanding of complex matters; proven experience serving as a spokesperson within a high-profile organization including managing media during crisis situations; deep knowledge of communications vehicles, including print, broadcast, electronic, social and digital media; keen sense of judgment and tact, as well as the ability to work with all levels of management, the media and/or general public; ability to delegate direction and manage multiple initiatives simultaneously; solid management skills, with the capability to effectively manage project and processes across multiple areas of the organization; ability to interface, impact and influence at all levels within the organization; and proven ability to motivate and manage a team of skilled professionals.


To apply for this position online go to which is the STRONGLY preferred method for submitting your application, resume and attachments.  Using this method will allow you to access your documents for future recruitments for which you apply and to verify that the appropriate documents have been attached to the recruitment that requires them. 

Applicants applying by mail must include a cover letter and resume along with a complete Maryland State Government Application for Employment indicating application for Position # 14-005224-001, Communications Director (Designated Administrative Manager Senior II). The Application, resume, and any supporting documentation must clearly demonstrate that the applicant meets the prerequisite Minimum Qualifications and possesses the Essential Requirements for the position.   Completed Applications must be directed to the Staff Employment Section within the Office of Human Resources, 200 West Baltimore Street, Baltimore, Maryland 21201 or faxed to 410-333-8950.   

For inquiries or an MSDE Application, contact 410-767-0019 or TTY/TDD 410-333-3045 or visit the State of Maryland’s Job Application website at 

Appropriate accommodations for individuals with disabilities are available upon request.

Proof of eligibility to work in compliance with the Immigration Reform and Control Act and travel throughout the state are required.  Any misrepresentation of academic or experience requirements for this position may result in non-selection or termination of employment.   Closing Date: Open Until Filled We thank our Veterans for their service to our country, and encourage them to apply.

OPEN UNTIL FILLED - For immediate consideration, applications should be received by August 15, 2014.

We thank our Veterans for their service to our country, and encourage them to apply.

As an equal opportunity employer Maryland is committed to recruiting, retaining and promoting employees who are reflective of the State’s diversity.