City and County of San Francisco

Under general direction, this class is responsible for the planning, implementation and coordination of the San Francisco International Airport’s Communication Program.  The Communication Program includes creating, updating, editing, and publishing content and messaging for all channels (i.e. print, electronic, web, mobile, broadcast, etc.) and audiences (i.e. internal and external), creating broad public awareness, and understanding and effectively communicating the Airport’s policies and programs.

Positions in this class serve as assistants to the Associate Deputy Airport Director or other high-level managers in Communications and Marketing by providing professional, analytical and technical support in the development of a comprehensive public, community, and corporate relations program for the Airport.  Incumbents in this class research and make recommendations on issues related to the Airport, tenants, public relations, and community; organize and coordinate special events; prepare drafts and designs of news releases, articles and reports for the Airport in print and/or electronic forms; maintain information content to ensure timeliness, accuracy, and integrity as well as uniformity in the overall audio/visual presentation of the Airport website.  May manage the daily operations of sections within Communications and Marketing, including budgeting, maintenance of records.  May supervise subordinate staff.

Positions in this class manage projects assigned by the Associate Deputy Airport Director of Communications and Marketing. Incumbents provide oversight and direction to professional, technical and/or clerical staff members assigned to project teams.

According to Civil Service Commission Rule 109, the duties specified below are representative of the range of duties assigned to this job code/class and are not intended to be an inclusive list.

1. Manages the day-to-day operation of the Airport's websites, including all creative, technical, and content-related issues regarding the site.

2. Manages and administers all Airport websites, mobile applications and related contracts to ensure they are accurate, timely, functioning, fresh, and in compliance with City contracting procedures and requirements.

3. Creates and develops informative, user-friendly, customer-focused, and visually compelling content across all distribution channels (i.e. websites, mobile-applications, broadcast) for internal and external communications.

4. Researches and analyzes airport and airline industry practices and procedures, pertinent legislation, and issues dealing with the community and passenger service; prepares proposals for improvements related to community interests and issues.

5. Maintains and monitors consistency in creative direction and content of the Airport’s website; works with technical support staff to ensure functionality of the site; prepares management and administrative reports relating to trends, site usage, improvements; assists in policy development and long-range planning and development and implementation of projects for the Airport website.

6. Monitors and coordinates section budgets; assists with the management and administration of Communications related contracts, including ensuring that Airport Commission, Human Rights Commission, Civil Service Commission, and consultant documentation, such as invoices, contracts, are in compliance with City Contract procedures and requirements; ensures that contractors meet project deadlines and that the contracted for deliverables are received and meet the satisfaction of Airport staff prior to publication; manages Communications consultants and informational service contracts.

7. Serves as liaison between Airport staff, Airport tenants, and community groups, providing accurate public, corporate, and community information; manages crises communications; represents the Director of Community Affairs in his/her absence at various community, organizational, governmental meetings; and manages daily office operation as required.

8. Contributes to the development and implementation of project strategy and work plans for future expansion of all communication channels by managing promotional activities including, but not limited to the message copy and on-going implementation of communications campaigns, tenant promotions, customer service kiosk messaging, and Airport services campaigns; monitors Airport information on projects and special events with the goal of developing and maintaining positive community relations; works with Airport sections to coordinate informational activities, especially those concerned with noise monitoring and abatement, new runway configuration, and construction projects;; manages and schedules Airport’s Tour Program; and oversees VIP movements.

9. Creates, proofs, and edits Communication's content including: writing stories and articles, creating and editing digital images and video, managing the digital asset library, and creating and managing the master content calendar for all sites;  prepares and issues press releases and articles concerning the Airport’s role in the community, current issues and relevant legislation through various mediums; maintains consistency in the website and print material design; responds to complaints or requests for information; ensures that all content is in compliance with federal, state, and local laws and regulations.

10. Develops and coordinates a system for communication with website end-users to ensure site interactivity reflects the Airport’s commitment to customer service; provides assistance, direction and support to social media messaging; conducts website and mobile applications analytics to identify trends in site traffic for potential design improvements; maintains the security of the website; updates dynamic and static content; and ensures hyperlinks are refreshed and updated.

11. Manages the day-to-day operation of the Airport's information kiosks, including all creative, technical and content-related issues.

12. Provides assistance, direction, and support to social media messaging as requested.

13. Performing related duties as required.

Knowledge of: air and surface transportation concepts, public process, local/regional government and environmental issues, public sector business and administrative practices; federal regulation; standard web-based technologies (i.e.. internet security, firewall systems, and content management systems), server administration, network operating systems and platforms; the relationship between corporate strategy and information systems; strengths and limitations of current web-based technologies; principles and techniques of planning and implementing  websites; policies, procedures and operation of the Airport.

Skill in:  oral communication in public forums and mass media; performing analytical research and preparing clear, concise stories, articles, press releases, reports, etc., including technical information for website; presenting information effectively to the news media; representing the Airport before groups and organizations; resolving customer/end-user complaints.

Ability to: work with the public, airline industry, governmental agencies, and community organizations in tactful, diplomatic manner; prioritize and manage projects to achieve established goals; effectively solve problems with concept and implementation of website designs.

These minimum qualifications establish the education, training, experience, special skills and/or license(s) which are required for employment in the classification.  Please note, additional qualifications (i.e., special conditions) may apply to a particular position and will be stated on the exam/job announcement.

Education:

Possession of a Bachelor’s Degree from an accredited college or university in Journalism, Communications, Public Administration, Business, or a related field.

Experience:

1. Four (4) years of experience in Communications, Public/Government Affairs, and/or Community/Corporate Relations or a related field which involved primary duties in editing, creating and planning communications content (i.e. articles, newsletters, press releases, rich media), public speaking, media contact, and/or community contact/liaison AND

2. One (1) year of experience managing the content of a Public/Government or Community/Corporate website using a content management system. 

Substitution:

Additional experience as described above may be substituted for the required degree on a year-for-year basis up to a maximum of two (2) years.  Thirty (30) semester units or forty-five (45) quarter units equal one (1) year.

None.

SUPPLEMENTAL INFORMATION

Incumbents in this class must work on on-call assignments, which involve around-the-clock, weekend and holiday work.  Due to the nature of this work, mandatory overtime is required.

PROMOTIVE LINES

No promotive lines.

ORIGINATION DATE:  6/19/89;

AMENDED DATE:   7/18/00 ; 8/15/2012

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.