City and County of San Francisco

General Manager, KALW, SFUSD (#3533)

$0.00-$0.00 Hourly / $0.00-$0.00 Monthly / $0.00-$0.00 Yearly


Definition

Under general administrative direction of the Chief Executive Officer, the General Manager performs difficult and responsible administrative and management work pertaining to the operations of the KALW public education radio station; assures KALW reflects the values advanced by the School District to the San Francisco metropolitan area; acts on behalf of the licensee as manager of the station; directs and manages the administration, operations, and programming of KALW for a large and culturally diverse metropolitan audience; develops and implements new programming; facilities management; underwriting grant and fund-raising programs; public relations; and oversight for the technical quality of the KALW signal; and develops, administers, and monitors the station's budget and is responsible for fiscal management of KALW.

Distinguishing Features

This is a single position classification specific to the San Francisco Unified School District (S.F.U.S.D.). The incumbent in this class performs difficult and responsible administrative and management work pertaining to operations of the public educational radio station located at John O'Connell School.  It is distinguished from Class 3532 Program Manager, KALW, in that it has overall management responsibility for all operational functions and activities.

Supervision Exercised

The incumbent in this class supervises the 3532 Program Manager and manages, through subordinate supervisors, SFUSD employees, volunteers and consultants performing technical and programming functions.

Examples of Important and Essential Duties

According to Civil Service Commission Rule 9, the duties specified below are representative of the range of duties assigned to this class(es) and are not intended to be an inclusive list.

1. Provides leadership for management and operation of KALW, assuring that on-air operation reflects the mission of the station and of the School District; provides direction for development and implementation of long-range plans for present and future direction of station.

2. Provides effective liaison and interaction with School District administrators, School Board and other representatives of licensee.

3. Represents KALW in broadcast-related matters to external constituencies at local, state and national level, interacting with community, business and public service groups, media representatives, government officials, and public broadcasting representatives on behalf of the station.

4. Supervises, manages, coordinates, directs and provides oversight of the activities and duties of station employees, volunteer producers, and volunteer staff.

5. Plans, directs and coordinates the operation of the station to assure compliance with all federal and state laws and regulations; directs and assures implementation and compliance with the Federal Communications Commission (FCC) regulations, including technical, program, and operating standards, Equal Employment Opportunity (EEO) policies, public file and public disclosure requirements and other record-keeping, and reporting requirements, as well as the CPB standards for public radio stations, consulting as necessary with Board of Education attorneys and outside FCC counsel.

6. Works with and oversees staff in production of programming and development of new programs; negotiates program acquisitions from producers and other vendors.

7. Leads the production of the KALW annual budget in association with District administrators, Board of Education members, and station personnel; and justifies, administers, and regularly monitors expenditures to ensure budgetary reconciliation and accountability.

8. Determines funding and fundraising goals based on coordination with School District budget personnel; designs and coordinates fundraising and other development activities; and supervises and coordinates underwriting activities and grant proposals.

9. Sets general targets for audience composition and growth, and recommends and develops programming and other strategies to achieve these goals.

10. Works with District and KALW staff to develop and implement training and internship programs, including development and implementation of model programs for District students.

11. Monitors industry trends, particularly in areas of technology and competitive market strategies to enable KALW to maximize opportunities and improve market position.

12. Oversees the maintenance, upgrading, and improvement of technical facilities and operations and, acquiring and allocating resources in order to improve quality and scope of KALW's signal and services in the Bay Area.

13. Performs other duties as required.

Knowledge, Skills and Abilities

Knowledge of:  principles and practices of broadcasting management including broadcast operations and production techniques; public radio programming practices; methods and techniques of budgeting, organizing and administration; familiarity with FCC an national Public Radio policies, guidelines and regulations.

Ability to:  plan, organize, develop and review the work of subordinates; develop work procedures; review and analyze data; deal tactfully and maintain good relations with School District personnel, students and the general public; communicate effectively orally and in writing.

Experience and Training

1. Possession of a baccalaureate degree in broadcasting or related field from an accredited university or college; AND

2. Seven (7) years responsible professional experience in public radio broadcasting and budget management, and grant writing of which, at least three (3) years will be in a administrative, management and/or supervisory position.

Disaster Service Workers

All City and County of San Francisco employees are designated Disaster Service Workers through state and local law (California Government Code Section 3100-3109). Employment with the City requires the affirmation of a loyalty oath to this effect. Employees are required to complete all Disaster Service Worker-related training as assigned, and to return to work as ordered in the event of an emergency.

CLASS: 3533; EST: 1/1/1900; REV: 1/1/1900;