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PROGRAM MANAGER I

Digital Manager

Recruitment #15-005476-0003

Introduction

The Maryland Lottery Gaming Control Agency (MLGCA) is seeking a highly skilled digital project manager to work with the Creative Service Department's busy marketing and advertising team.  This candidate must be both a seasoned digital technician, responsible for managing a complex digital infrastructure as well as a savvy digital marketing strategist.  The Digital Manager oversees the organization's digital presence and reputation on the web and within other digital media platforms including various mobile applications, social media outlets, e-mail and online data bases to increase the visibility, membership and traffic across all platforms.  He/she will be responsible for interfacing with several internal stakeholders and external consultants, monitoring timelines and progress for a variety of projects, writing and editing digital content. 

GRADE

19

LOCATION OF POSITION

Maryland Lottery Gaming Control Agency

1800 Washington Blvd.

Suite 330

Baltimore Maryland 21230

Main Purpose of Job

The Digital Manager position oversees and manages the Maryland Lottery Gaming Control Agency's digital presence and reputation on the web and within other digital media platforms including mdlottery.com., Facebook, Twitter, YouTube, e-mail mobile and more to increase the visibility, membership and traffic across all platforms.  The person manages content development and implementation and integration across multiple increasingly important and efficient platforms.

POSITION DUTIES

Position Duties:

  • Collaborates with digital advertising agency to develop and implement strategic upgrades to digital and social properties.
  • Facilitates creation of accurate project plans with clearly defined milestones, deliverables and tasks and revises as appropriate to meet changing needs and requirements. Defines development lifecycles and project scopes.
  • Develops marketing plans for digital and social media properties that are complimentary and/or supplemental to other Lottery marketing initiatives.
  • Leads implementation of marketing tactics for digital and social media properties, including copy and graphic review. Establishes benchmarks, tracks and reports key performance indicators for digital and social initiatives on a regular basis.
  • Provides expertise, participates in technical meetings, and communicates effectively with different development team members.
  • Actively participates with other team members in the development and implementation of an email push program to support various marketing goals and initiatives.
  • Facilitates status meetings and prepares summary notes, if requested.
  • Ensures project documents are complete, current, and stored appropriately.  
  • Possesses ability to effectively communicate in both written and verbal business development discussions.
  • Maintains awareness of new/emerging technologies and applications and prepares recommendations for those that have the potential to increase consumer engagements.
  • Performs other special projects and assignments as needed.

MINIMUM QUALIFICATIONS

EDUCATION: Possession of a Bachelor's degree from an accredited four-year college or university with at least 30 semester credit hours in one or more of the following subjects: business administration, marketing, advertising, communications, digital media, web development or other similar and related courses.

EXPERIENCE: Three to five years of proven leadership experience (either client or agency) within an interactive, web, digital, social media or comparable environment.  Proven track record of producing best-in-class digital solutions, content and experiences required.

Note:

1. Applicants may substitute additional experience as described above for the required college education on a year-for-year basis.

2. Candidates may substitute U.S. Armed Forces military service experience as a commissioned officer in a marketing, digital or related field of work on a year-for-year basis for the required experience and education.

SELECTIVE QUALIFICATIONS

Selective Qualifications:

  • Direct experience in producing web sites and the process for web production.
  • Documented experience with digital analytic tool: Google Analytics and Flurry.
  • Demonstrated experience with CMS (Content Managerial System)

DESIRED OR PREFERRED QUALIFICATIONS

Preferred Qualifications:

  • Ability to communicate verbal and written information effectively.
  • Ability to manage internal and external resources and build strong relationships.
  • Experience with Word, Excel, Outlook and Power Point.
  • Strong analytical and organizational skills.
  • Good communication and presentation skills.
  • Understanding of standard web tools such as Photoshop, HTML, XML and other web software and languages.
  • Strong understanding of best practice online marketing strategies.

LICENSES, REGISTRATIONS AND CERTIFICATIONS

Employees in this classification may be assigned duties which require the operation of a motor vehicle.  Employees assigned such duties will be required to possess a motor vehicle operator's license valid in the State of Maryland.

EXAMINATION PROCESS

The assessment consist of a rating of your education, training and experience related to the requirements of the position.  You may be required to complete a qualification supplement, or the rating may be based on your application.  Therefore, it is important that you provide complete and accurate information on your application.  You must report all experience and education that is related to this position.  Approved candidates will be rated as Best Qualified, Better Qualified and Qualified and remain on the eligible list for at least one year.

BENEFITS

FURTHER INSTRUCTIONS

Further Instructions: If you do not have internet access, please mail your application to:

Maryland State Lottery and Gaming Control Agency

Attn: C. Panagodimos

HR Department

1800 Washington Blvd. Suite 330

Baltimore, Maryland 21230

For additional information please call 410-230-8765

TTY Users Call: 1-800-735-2258

We thank our Veterans for their service to our country, and encourage them to apply.

As an equal opportunity employer Maryland is committed to recruiting and promoting employees who are reflective of the States’ diversity.




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